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What is Basic Attention Token (BAT)?

Basic Attention Token is a cryptocurrency that works in conjunction with the Brave browser. Its purpose is to bring advertisers, content creators and users together.

The content creator is rewarded in BAT for his effort, the advertiser pays in BAT to advertise on a website that meets his target audience and the user earns BAT by watching advertisements in his area of interest. He can then give this earned BAT back as a tip or as a premium content fee for the content he has read or enjoyed.

Website Whitepaper GitHub Twitter

The vision of Basic Attention Token (BAT)

The vision of the creators of this cryptocurrency is to make crypto and DeFi accessible and usable for everyone.

The digital advertising industry is worth $330 billion. This revenue is largely pocketed and users, content creators and advertisers get the crumbs that are left over.

With Basic Attention Token and the Brave Browser, this team wants to be both fairer in rewards as well as solve privacy violations in the ad industry.

Brave aims to protect your privacy online with privacy tools within their browser and search engine, preventing you from being tracked as you browse.

If you want to use Brave, you can switch within a minute, according to their then, by importing all bookmarks, extensions and saved passwords. 50 million people now use the Brave browser, doubling in a year.

Key contributors to Basic Attention Token

Brendan Eich is a computer programmer who developed JavaScript. He is co-founder of the Mozilla Project, the Mozilla Foundation and the Mozilla Corporation. He now holds the position of CEO at Brave and Basic Attention Token, which he co-founded with Brian Bondy.

Brian Bondy is the co-founder of Brave and BAT. He is lead developer at Brave and BAT. Previously, he worked at Khan Academy, Mozilla and Evernote. He received his bachelor's degree in mathematics and computer science from the University of Waterloo.

Since 2013

Anycoin Direct is officially registered with De Nederlandsche Bank and the Austrian FMA. In addition, we always implement the latest security protocols.

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Store your coins in our secure Vault or send them to your personal wallet. You decide how your coins are stored.

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Over 500,000 Europeans are part of the Anycoin platform. In addition, Anycoin Direct is the best rated crypto broker in Europe. 

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Why buy BAT with Anycoin?

With over 14.000 reviews on TrustPilot (average of 4.5 stars) and an official registration with De Nederlandsche Bank (DNB), Anycoin Direct is one of the most trusted crypto services in Europe since 2013.

Buy crypto in three easy steps!

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Verify

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Buy, sell, swap and store your favorite coins. Never miss a moment.

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The Vault is a safe alternative to the traditional crypto wallet for those who want to buy, sell and swap their coins on Anycoin Direct. Within the Vault you can store all your digital assets and swap them against one another. Still want to send crypto to an external wallet like your Ledger? No problem, the Vault is an additional feature. The choice is yours. 

Foundation

Balances in the Anycoin Vault, are kept in a foundation. This foundation has only one purpose, to preserve our customer funds. This construction ensures that customers are entitled to compensation in the unlikely event of Anycoin Direct's bankruptcy. In addition, we want to reiterate that we always want to give customers a choice between using the Anycoin Vault and sending coins to an external wallet.

Extra information about BAT

How can I store BAT?

You can store your BAT tokens in our Vault. Here your tokens can also be found in a well organized environment. From the Vault you can easily buy, sell and swap any cryptocurrency we offer for another cryptocurrency.

Can I buy BAT with iDEAL?

Yes, you can buy BAT with iDEAL at Anycoin Direct. You can also pay with Paypal, SEPA, Sofort, VISA, Mastercard and EPS.

Do you need to buy a whole BAT?

You don’t need to buy whole cryptocurrencies to trade them. You can buy small parts of any cryptocurrency. For example, on Anycoin Direct, the minimum purchase amount is €10.

Is it safe to buy BAT?

Yes, buying BAT is safe with Anycoin Direct as we have advanced security techniques and are officially licensed by The Dutch Central Bank. Buy BAT safely with us with a wide range of payment options.

Is BAT legal in the UK?

Yes, BAT is legal in England. You don't have to worry about the legality of buying BAT.

Do I have to pay taxes on my cryptos?

Depending on the amount of cryptocurrencies you own and the country you live in, the rules for this are different. Always make sure to get information from your personal government authorities.

Can I buy BAT anonymously at Anycoin Direct?

No, identification is mandatory for all our clients. We are required to conduct a thorough client due diligence. This is done using the Know Your Customer principle.

Can I do a business transaction with Anycoin Direct?

Yes, it is possible to make a business transaction through Anycoin Direct. While creating an account, you can choose a business account.

Brave Wallet, Basic Attention Token and DeFi

BAT wants to introduce DeFi into the BAT ecosystem. One can use the Brave Wallet. This is a multi-chain cryptowallet that does not require an extension in your browser because it is built into the Brave browser. This prevents phishing, fake versions and theft. The usual operations are possible with it, such as buying, selling and swapping with the best price match. It also lets you connect to a Web3 dApp and buy and sell NFT. 

You can import other wallets into it and invest smartly with CoinGecko data thanks to insight into the growth potential of crypto assets. 

Features of the Brave Wallet: 

  • The basics of large-scale crypto and DeFi usage; 

  • Support for DeFi and NFT;

  • Buy crypto with credit and debit cards, crypto assets and more; 

  • Manage fiat and crypto payment options on desktop and mobile.

Brave Swaps: 

  • DeFi for everyone; 

  • Support multi-chain and best price with lowest cost; 

  • Stake BAT and save. Receive discounts when you use BAT for transaction fees.

Roadmap: 

  • BAT utility for search engines; 

  • Use BAT with eCommerce ;

  • Rewards for IPNS (InterPlanetary Name System) verified content; 

  • Use BAT for content pinning and file sharing with IPFS (InterPlanetary File System). 

BAT advertising ecosystem

  • Users earn BAT for their attention. For example, they watch an advertisement for chess pieces on a chess server and get BAT for it. The advertiser is connected to the BAT ad ecosystem and chooses where to advertise. Thus, supply and demand come together and you get ads that you could possibly respond to, because chess players are much more likely to buy chess pieces than people who like soccer. Users maintain privacy when they get BAT for viewing ads. 

  • Developers get paid for creating great content. They earn revenue from ads, user fees and can get BAT as a tip. When the content, game or whatever is appreciated and the user or consumer has BAT in their Brave Wallet, it is a small step to express your appreciation by rewarding the content creator with BAT you got for free by watching targeted ads. 

  • Advertisers get a better return. Brave's anonymous accounting shows advertisers how effective their campaigns are without violating privacy. They pay only for real attention. For example, it tracks how many people saw an ad, but more importantly, how long they looked at it. This is vital information for an advertiser and is highly valued. 

The vision of Basic Attention Token: the white paper

A brief journey through their white paper (explaining what a coin does). 

Digital advertising has gone to the dogs. Intermediaries and companies are now calling the shots here. Your privacy is no longer worth anything and your mobile is being drained by slower loading pages due to tracking cookies and ads. 

There needs to be a new system for this. Brave and BAT offer this through a decentralized and transparent digital ad exchange, based on blockchain. 

In this process, Brave blocks all advertisements except those you choose. Both the content creator and the user are rewarded for this with BAT. In this way, ads will be much more targeted and generate more revenue for the advertiser, while the user only sees ads within their interests.  

Attention, or attention, has been a new commodity since radio that can be mined by smart advertisers. Those who attract attention will have higher sales. 

Other forms of attention focus on information. The best information will get the most attention, or so the theory goes. As we all know by now, this has not happened. 

In fact, scientific pieces will get far less attention than an advertisement for dog food. And opinion pieces will get much more attention than substantiated stories. 

Attention can be broken down into AIDA: Attention, Interest, Desire, Action. A classic example of advertising. You hear about a product, you're interested, you want it, and then you go to the store and buy it. 

Nowadays, content creators have to incur so many costs in publishing their pieces that it hardly makes any money. The middlemen, such as Google and Facebook and a whole battery of other companies are making money off this content, while the owner of the content wonders if it is still profitable. Furthermore, adblockers cause them to earn next to nothing. 

When visiting a commercial website, you sometimes get up to 100 or so trackers on your roof, usually because you click accept all at that cookie notice that is prominently displayed. 

A lot of money also clings to the coffers of fraudsters who create fake websites full of malware for which they sometimes charge money. 

Information in the modern world is very cheap. You used to have to buy books or read newspapers. Nowadays you can find almost anything for free. Herbert Simon commented, "in a world full of information, attention becomes the scarce commodity." BAT allows this scarce attention to be monetized by bringing the advertiser or content creator together with the interested user. 

With anonymous tracking of all that someone does on a page, Brave can determine what compensation a content creator gets for their contributions, or how much an advertiser should pay for views. This way, good content and genuine attention will stand out and get the appreciation it deserves. Premium content (paid services) can be paid for with the BAT tokens earned. 

BAT launch: May 31, 2017. 1.5 billion tokens will be issued hereby and none will be added. Per Ethereum, you could obtain 6400 BAT at the public sale. 

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