For the next two seasons, Anycoin Direct is the official crypto partner of Heroes Den Bosch . The ‘Bosschenaren’ will receive the entire sponsorship amount in Bitcoin, making them the first basketball team in Europe with such a unique deal. The crypto-broker from Veghel made the news earlier this year due to a similar partnership with PSV Eindhoven.

After PSV Eindhoven, Heroes Den Bosch is the 2nd sports team from in the south of the Netherlands (Noord Brabant) to be financed with the digital currency. Bitcoin has positively headlined the news this year, with the all-time high of $69,044 from November 10.

General Manager Stefan Wessels proudly says: "Anycoin Direct is a major player in the world of cryptocurrency, a world with numerous opportunities and a promising future. Heroes Den Bosch has the ambition to be at the commercial forefront. Innovative collaborations such as these, fit perfectly in that picture. In addition, it is of course super special that we are the first basketball club in the EU with an official crypto partner that pays the full sponsor amount in Bitcoin."

Lennert Vlemmings, COO of Anycoin Direct: "We are rooted in Brabant and would like to familiarize a broad audience with the possibilities of blockchain and cryptocurrency. In addition, collaborations like this make high-level sports possible in the region and we are happy to contribute to that.”